The vocabulary word that describes Preston Tucker's various innovations in the car industry, including safety features and unique colors for the Tucker Torpedo, is product differentiation. This term refers to the process of distinguishing a product from others to make it more attractive to a specific target market.
Preston Tucker created a car, the Tucker Torpedo, that included various safety features yet to be found in the Big 3 cars. He also provided many different colors such as gold and shiny blue. What vocabulary word describes his various innovations in the car industry?
Group of answer choices
nonprice competition
product differentiation
barriers to entry
1 answer
2 answers