POSSIBLE POINTS: 100 Match the examples below to the primary or secondary research. Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse. Tommy Hilfiger sends out a survey to past purchasers of it's clothing. Gucci conducts a focus group interview regarding customer attitudes towards its new minimizer handbag. An aspiring entrepreneur studies the U.S. Census to obtain information on single heads of households in Phoenix, Arizona. To measure the the results of a promotional tie-in, Burger King examines the number of used ticket stubs turned in from the local hockey team. When forecasting this years summer sales, a heating and air conditioning firm reviews their last years sales for the months of June and August. A company uses its own existing database to send out a preferred customer sale announcement. A local mall conducts personal interviews with customers on Saturday morning. When developing new toys, a toy manufacturer creates a room for observing children playing with toys. To determine customer satisfaction, Macy's places a self-addressed survey card with all customer purchases. Macy's uses the research form a New York Times article to track retail sales data for apparel, jewelry, and furniture. A local Pike Nurseries store owner purchases demographic data regarding population, housing, education, and income from DATA Marketing Systems, a business information company. McDonald's gives out a free breakfast sandwich for each customer questionnaire that is returend by March 31.

Answer 1

Sure! Here's how you can classify the examples into primary and secondary research:

Primary Research:

1. Tommy Hilfiger sends out a survey to past purchasers of its clothing.
2. Gucci conducts a focus group interview regarding customer attitudes towards its new minimizer handbag.
3. A local mall conducts personal interviews with customers on Saturday morning.
4. When developing new toys, a toy manufacturer creates a room for observing children playing with toys.
5. To determine customer satisfaction, Macy's places a self-addressed survey card with all customer purchases.
6. McDonald's gives out a free breakfast sandwich for each customer questionnaire that is returned by March 31.

Secondary Research:

1. An aspiring entrepreneur studies the U.S. Census to obtain information on single heads of households in Phoenix, Arizona.
2. To measure the results of a promotional tie-in, Burger King examines the number of used ticket stubs turned in from the local hockey team.
3. When forecasting this year's summer sales, a heating and air conditioning firm reviews their last year's sales for the months of June and August.
4. A company uses its own existing database to send out a preferred customer sale announcement.
5. Macy's uses the research from a New York Times article to track retail sales data for apparel, jewelry, and furniture.
6. A local Pike Nurseries store owner purchases demographic data regarding population, housing, education, and income from DATA Marketing Systems, a business information company.

These classifications are based on the nature of the research. Primary research involves collecting new data directly, while secondary research involves analyzing existing data.