Popular with wholesalers and mass market retailers, what kind of pricing happens when products are priced for frugal consumers with companies bundling items, selling off-brand alternatives, and saving on expensive marketing campaigns?

Question

A. premium pricing
B. price skimming
C. economy pricing
D. market penetration pricing

Answer 1

C. economy pricing

Answer 2

is this right

Answer 3

Yes, "C. economy pricing" is the correct answer. Economy pricing involves setting low prices for products to attract price-sensitive consumers and compete in the mass market. Companies use strategies such as bundling items, offering off-brand alternatives, and saving on marketing expenses to keep prices low for frugal customers.