In the last five years, graphic designers in advertising agencies have seen some huge changes because of new technology. With fancy design software like Adobe Creative Cloud and AI design tools, the work has become a lot faster and easier. Designers can play around with different ideas more than ever before. Plus, with the growth of 3D design software and augmented reality (AR), they can create cool visuals that really catch people's attention.
Social media and digital platforms have also changed things up. Instead of just focusing on print ads, designers now have to create animated graphics and interactive content that looks good on all kinds of screens. It's not just about how things look anymore; designers are also using analytics tools to see how well their designs are doing. This means they can improve their work based on what the audience responds to. All in all, technology has totally changed graphic design, making it way more exciting and connected!