The scenario you described fits best with Strategic Planning. Strategic planning involves top-level managers focusing on the long-term vision and goals of an organization, typically looking at a timeframe of several years (such as 3, 5, or 10 years). This type of planning often addresses overall profitability, growth, and customer service, aligning resources and actions to achieve the organization's primary objectives.
The other types of planning mentioned are:
- Tactical Planning: This involves middle management and focuses on shorter-term objectives and specific actions to achieve parts of the strategic plan.
- Operations Planning: This refers to day-to-day activities and how resources will be allocated to meet tactical and strategic goals.
- Contingency Planning: This involves preparing for unexpected events or emergencies, ensuring that alternative courses of action are available.
In summary, the correct response is Strategic Planning.