plain type fonts such as times new roman are easier to rean than fancy fonts such as gigi. a group of 25 voulunteer subjects read the same text in both fonts. (this is a matched pairs design. One-sample procedures for proportions, like those for means, are used to analyze data from matched pairs designs.) of the 25 subjects, 17 said that they preferred times new roman for web use. but 20 said that gigi was more attractive