Per the instructional videos, copywriting is defined as:

Choose one • 10 points

Copywriting is the process of duplicating written content for a specific organization that owns the rights to said content.

Copywriting is the task of writing research papers for nonfiction journals and news agencies.

Copywriting is the "old school" term for captions, like found on Instagram.

Copywriting is any written content created with the expressed purpose to entice a target audience to perform an action, typically, to purchase a product or service
Best answer

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The best answer is:

Copywriting is any written content created with the expressed purpose to entice a target audience to perform an action, typically, to purchase a product or service.