People in the Sunbelt regions buy more suntan lotion. Canadians purchase many items that are oriented toward the snow sports. These examples are most closely tied to which of the following forms of market segmentation?

Question

People in the Sunbelt regions buy more suntan lotion. Canadians purchase many items that are oriented toward the snow sports. These examples are most closely tied to which of the following forms of market segmentation?
Responses

Demographic
Demographic

Geographic
Geographic

Behavioristic
Behavioristic

Psychographic

GPT-4o mini · Answer

The examples provided are most closely tied to **Geographic** market segmentation. This form of segmentation divides the market based on geographical areas, and in your examples, purchasing habits are influenced by the climate and geography (sunny regions versus snowy regions).