Pei is trying to increase the amount of potential customers who visit her company’s makeup product website. While updating the website copy, she focuses on using popular makeup search words like “brown foundation” and “12 color makeup palette.” Pei is likely using what strategy to attract visitors to her website?
A.
logistics
B.
search engine optimization
C.
marginal analysis
D.
market development strategy
1 answer
B. search engine optimization
11 answers