open a coke, open happiness

Question

which persuasive technique it use for

Answer 1

The persuasive technique used in the phrase "open a coke, open happiness" is emotional appeals or pathos. By associating the act of opening a Coke with experiencing happiness, the ad is appealing to consumers' emotions and desires for joy and fulfillment. This can influence them to feel that by simply consuming the product, they can achieve a sense of happiness.