One key decision directly related to tailoring an ad to your specific audience is:

Question

(1 point)
Responses

using the right medium for the ad.

using the right medium for the ad.

knowing how often to play the ad.

knowing how often to play the ad.

figuring out the budget for your ad.

figuring out the budget for your ad.

deciding how big of a coupon to offer in an ad.

Answer 1

Using the right medium for the ad.