To transform the first graph, which is proportional and represented by the equation \( y = 12x \), into a non-proportional graph with the same y-intercept as the second graph (which has a setup fee and is represented by \( y = 11x + 20 \)), you need to add a fixed amount to the entire function.
The second graph has a y-intercept of 20, while the first graph has a y-intercept of 0. To achieve the same y-intercept, you would need to shift the first graph up by 20 units.
Therefore, the correct transformation is:
Up 20.