Once a business has a clear idea of the type of customer it wants to reach through its marketing, it must identify which _____ it will use to reach them.
A situation
B channels
C influencer
D buyer
3 answers
B channels
is this right
Yes, that is correct. Once a business has identified the type of customer it wants to reach, it must identify the channels it will use to reach them. Channels refer to the specific marketing platforms or mediums that the business will utilize to communicate with and engage its target customers.