on school days, Alma packs herself a sandwich, so she buys bread about once a week. How is she most likely to stray from the consumer decision process in this example?
by checking with friends on social media when she her choice
by spending very little effort on searching for information and considering options
BY gathering more than the usual amount of information
by making as much effort as is necessary to find something special.
19 answers
By spending very little effort on searching for information and considering options.
economics tells marketers that consumers' decisions are shaped by the total ___ their product offers.
utility
cultural values
esteem
physiological needs
utility
cultural values
esteem
physiological needs
utility
Antonio coworkers know a lot about motorcycles. He is trying to learn from them, so he will be an expert, too. For Antonio, what role do his coworkers fill?
a reference group
consumers
a marketing team
service providers
a reference group
consumers
a marketing team
service providers
A reference group.
When Caleb goes out on the weekend he usually decides to do whatever activities his friend wants to do. his main goal is to hang out with them. Which level of Maslow's hierarchy of needs best describes the need motivation, Caleb?
esteem needs
physiological need
self-actualization needs
affiliation needs
esteem needs
physiological need
self-actualization needs
affiliation needs
Affiliation needs
Which of the following is a technological trend affecting consumer behavior?
Using mobile devices
meeting affiliation needs
evaluating purchases
having reference groups
Using mobile devices
meeting affiliation needs
evaluating purchases
having reference groups
Using mobile devices.
Which of the fallowing is an example of a raw goods producer?
a lumber company
a packager of sushi
a grocery store
a comedy club
a lumber company
a packager of sushi
a grocery store
a comedy club
A lumber company.
what type of technology do many business buyers use to keep track of the amount of goods on hand?
smartphone
scanners
rebuys
gatekeeppers
smartphone
scanners
rebuys
gatekeeppers
Scanners.
In business, buying price is very important because of ___.
The need to make a profit
automatic reordering
group decision making
the impact on relationships
The need to make a profit
automatic reordering
group decision making
the impact on relationships
The need to make a profit.
In business, the person with the role of initiator participates in the buying process by ___.
identifying a need
placing an order
controlling the flow of information
specifying requirements
identifying a need
placing an order
controlling the flow of information
specifying requirements
Identifying a need.
At a chain of stores, a group of buyers decides what electronics to carry. Which is the best way for the buyers to decide how much of a new product to buy?
Based on what will meet their social and esteem needs
Based on which product they think is the best
Based on what they think will be most exciting to sell
Based on what they consumers will demand
Based on what will meet their social and esteem needs
Based on which product they think is the best
Based on what they think will be most exciting to sell
Based on what they consumers will demand
Based on what consumers will demand.