On a positioning map, what do the x and y axes represent?
components of the marketing mix
multiple levels of distribution
customer communication strategies
dimensions of customer perceptions
1 answer
The x-axis typically represents one component of the marketing mix, such as price or quality, while the y-axis represents another component, such as product features or brand image. The positioning map is used to visually represent how a company or brand is perceived by customers in relation to its competitors based on these dimensions of customer perceptions.