On a positioning map, what do the x and y axes represent?
(1 point)
Responses
components of the marketing mix
components of the marketing mix
multiple levels of distribution
multiple levels of distribution
customer communication strategies
customer communication strategies
dimensions of customer perceptions
1 answer
The x-axis typically represents one characteristic or attribute, while the y-axis represents another characteristic or attribute. These can be various factors such as price, quality, popularity, etc.