Nike took a risk by featuring a controversial sports figure in its advertisement. What were the potential negative results of this choice?

Question

Responses

Nike might have seen an increase in its stock.

Nike might have alienated much of its target market.

Nike might have lost support for its non-sports product.

Nike might have been banned from featuring sports figures.

Answer 1

The potential negative result of Nike featuring a controversial sports figure in its advertisement is:

Nike might have alienated much of its target market.

By taking a risk with a controversial figure, Nike could create backlash or backlash from consumers who disagree with the figure's views or actions, potentially leading to a loss in sales and brand loyalty among those segments of their target market.

Answer 2

Which segment of the market is Nike most likely to lose due to the Colin Kaepernick marketing efforts?

Responses

all professional athletes

police officers who wear athletic gear

athletes who are concerned about social justice

those who purchased Nike in support of the campaign