One way Natalie could achieve related diversification is by designing athletic equipment. This approach expands her product line in a way that complements her sports apparel, appealing to her existing customer base and aligning with her brand in the sports industry.
Natalie owns a sports apparel manufacturing company that has a very strong brand and loyal following. She has decided that the right tactic to grow her company would be through related diversification. What is one way Natalie could achieve that?
(1 point)
Responses
by marketing her sports apparel online
by marketing her sports apparel online
by founding a computer gaming division
by founding a computer gaming division
by buying up other apparel companies
by buying up other apparel companies
by designing athletic equipment
1 answer