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What product or service is being advertised?
The advertisement promotes the Midnight Madness Sale at Lakeview Mall, which offers significant discounts on department store prices, particularly for designer brands, along with free giveaways. -
What advertising techniques are being used?
The ad employs several techniques including:- Emotional Appeal: The conflict between mother and daughter creates a relatable and engaging scenario.
- Scarcity: Mentioning that the sale starts at midnight and that free giveaways are limited to the first 100 shoppers creates a sense of urgency.
- Social Proof: The implication that “everybody’s going” suggests that participating is a popular choice and may influence others to join.
- Value Proposition: Highlighting discounts of "up to 70 percent off" emphasizes the significant savings available.
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Who appears to be the target audience of this advertisement?
The target audience seems to be primarily teenagers and young adults interested in fashion and shopping, as well as their parents who may be concerned about the safety and appropriateness of such outings. -
What is being promised in the ad?
The ad promises substantial discounts on merchandise, exciting giveaways, and a fun shopping experience at the Midnight Madness Sale. -
What does the ad want listeners to believe and feel?
The ad aims for listeners to believe that attending the Midnight Madness Sale is an exciting and worthwhile experience. It also seeks to evoke feelings of urgency, enthusiasm for saving money, and a sense of community by participating in a popular event. Additionally, it encourages parents to think about the fun of being involved with their children.
MOM: (loud, stern voice, calling upstairs) Shannon, get down here right now!
SHANNON: What is it, mom?
MOM: I hear you’re planning on sneaking out tonight to go to the Midnight Madness Sale at Lakeview Mall. Is that true?
SHANNON (sweet, friendly voice): Definitely, mom!
MOM: What on earth do you mean, “definitely, mom”?
SHANNON: Well, everybody’s going!
MOM: Oh, is that right? And if everybody jumped into a lake….
SHANNON: But mom, it’s the biggest event of the year! Up to 70 percent off department store prices on all of my favorite designer brands!
MOM: I’m sorry, what was that?
SHANNON: Up to 70 percent off, mom! Not to mention free giveaways for the first 100 shoppers! All starting at midnight.
MOM: Shannon, I’m very disappointed in you.
SHANNON: But mom!
MOM: Did it ever occur to you that I might want to join you? I may be your mother, but I still want to look great—especially at a fraction of the cost!
SHANNON: I’m sorry, mom.
MOM (whispers): That’s okay; we’ll sneak out tonight. Just don’t tell your sister.
ANNOUNCER: The secret is out! So sneak away on July 7th for Midnight Madness at Lake view Mall in Riverside. Look great. Pay less.
1. What product or service is being advertised?
2. What advertising techniques are being used?
3. Who appears to be the target audience of this advertisement?
4. What is being promised in the ad?
5. What does the ad want listeners to believe and feel?
1 answer