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What product or service is being advertised?
The product being advertised is the Midnight Madness Sale at Lakeview Mall, which offers significant discounts (up to 70% off) on department store prices for various designer brands, along with free giveaways for the first 100 shoppers. -
What advertising techniques are being used?
Several advertising techniques are being utilized, including:- Emotional Appeal: The conversation between mother and daughter creates a relatable scenario that evokes feelings of rebellion and excitement about shopping.
- Urgency: The event starts at midnight, creating a sense of urgency for consumers to take action quickly.
- Social Proof: Mentioning "everybody's going" implies popularity and encourages participation based on group behavior.
- Promotions and Discounts: Highlighting the significant discounts and free giveaways serves to attract shoppers looking for deals.
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Who appears to be the target audience of this advertisement?
The target audience appears to be young adults and teenage girls who are interested in fashion and enjoy shopping, as well as their parents, who may also be attracted to the idea of saving money on designer brands. -
What is being promised in the ad?
The ad promises substantial savings on designer brands during the Midnight Madness Sale, as well as additional perks like free giveaways, creating an enticing shopping experience that consumers won't want to miss.
MOM: (loud, stern voice, calling upstairs) Shannon, get down here right now!
SHANNON: What is it, mom?
MOM: I hear you’re planning on sneaking out tonight to go to the Midnight Madness Sale at Lakeview Mall. Is that true?
SHANNON (sweet, friendly voice): Definitely, mom!
MOM: What on earth do you mean, “definitely, mom”?
SHANNON: Well, everybody’s going!
MOM: Oh, is that right? And if everybody jumped into a lake….
SHANNON: But mom, it’s the biggest event of the year! Up to 70 percent off department store prices on all of my favorite designer brands!
MOM: I’m sorry, what was that?
SHANNON: Up to 70 percent off, mom! Not to mention free giveaways for the first 100 shoppers! All starting at midnight.
MOM: Shannon, I’m very disappointed in you.
SHANNON: But mom!
MOM: Did it ever occur to you that I might want to join you? I may be your mother, but I still want to look great—especially at a fraction of the cost!
SHANNON: I’m sorry, mom.
MOM (whispers): That’s okay; we’ll sneak out tonight. Just don’t tell your sister.
ANNOUNCER: The secret is out! So sneak away on July 7th for Midnight Madness at Lake view Mall in Riverside. Look great. Pay less.
1. What product or service is being advertised?
2. What advertising techniques are being used?
3. Who appears to be the target audience of this advertisement?
4. What is being promised in the ad?
1 answer