Match the research method to the corresponding description:

Question

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Quantitative research

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Qualitative research

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Mixed methods research

A.
Capturing richness and depth, this research method makes use of interviews, observations and focus groups to collect and analyse data – which is comprised entirely of written and spoken words.

B.
Involving numeric scores and metrics, where statistical analyses are employed to make comparisons or look for relationships, data is comprised entirely of numbers.

C.
Employing a variety of analytical techniques to interpret numerical and discursive or textual data, this method allows researchers to capture richness and depth, supported by statistical accuracy.

Answer 1

Here are the matched research methods to their corresponding descriptions:

• Quantitative research: B. Involving numeric scores and metrics, where statistical analyses are employed to make comparisons or look for relationships, data is comprised entirely of numbers.

• Qualitative research: A. Capturing richness and depth, this research method makes use of interviews, observations and focus groups to collect and analyse data – which is comprised entirely of written and spoken words.

• Mixed methods research: C. Employing a variety of analytical techniques to interpret numerical and discursive or textual data, this method allows researchers to capture richness and depth, supported by statistical accuracy.