Match the correct definition to the correct term based on our notes.

Question

Column A
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Market research
Primary research
Secondary research
Brand recognition
Abstract
Moderator
Causation|
Databases
Open-ended questions
Closed-ended questions
Survey
Quantitative data
Qualitative data
Focus groups
Column B
a. Previously gathered research that is being used in a context
other than its original presentation
b. A research method that brings together a small group of
people to answer questions in a moderated setting.
c. Refers to one factor making another factor occur
d. Original research; planned and carried out under the
directions of a sponsoring organization
e. Data that is presented as numbers
f. Someone who directs the proceedings of a focus group
g. Questions that allow respondents to provide detailed
responses and explain answers |
h. Occurs in a consumer seeing a brand logo or receiving some
other brand representation
i. Questions that have determined responses from which
respondents can select and do not allow for explanation or
other elaboration
j. A brief introduction to a longer work that often identifies
background information and provides an overview of the
work itself
k. Collections of content on a common topic
I. Data that represent the 'whys" behind much of the data
m. Could be administered via phone
n. Gathering information to better help a company do business

Answer 1

Here are the matched definitions based on your provided columns:

1. Market research - n. Gathering information to better help a company do business
2. Primary research - d. Original research; planned and carried out under the directions of a sponsoring organization
3. Secondary research - a. Previously gathered research that is being used in a context other than its original presentation
4. Brand recognition - h. Occurs in a consumer seeing a brand logo or receiving some other brand representation
5. Abstract - j. A brief introduction to a longer work that often identifies background information and provides an overview of the work itself
6. Moderator - f. Someone who directs the proceedings of a focus group
7. Causation - c. Refers to one factor making another factor occur
8. Databases - k. Collections of content on a common topic
9. Open-ended questions - g. Questions that allow respondents to provide detailed responses and explain answers
10. Closed-ended questions - i. Questions that have determined responses from which respondents can select and do not allow for explanation or other elaboration
11. Survey - m. Could be administered via phone
12. Quantitative data - e. Data that is presented as numbers
13. Qualitative data - l. Data that represent the 'whys" behind much of the data
14. Focus groups - b. A research method that brings together a small group of people to answer questions in a moderated setting.