Match the basic measurement tools used by e-commerce sites to track and improve website functionality with the correct measurement tool definition. (Drag-and-drop your answer to the appropriate box.)

Question

Put responses in the correct input to answer the question. Select a response, navigate to the desired input and insert the response. Responses can be selected and inserted using the space bar, enter key, left mouse button or touchpad. Responses can also be moved by dragging with a mouse.
Number of people who intended to buy by clicking on the cart divided by the number of customers who actually buy
Number of visitors who go back to a website
Number of distinct visitors that visit a website for a particular period of time
Number of people who view one page and then leave a website without viewing any other pages

Answer 1

Sure! Here are the correct matches for the basic measurement tools used by e-commerce sites:

1. Conversion Rate: Number of people who intended to buy by clicking on the cart divided by the number of customers who actually buy.

2. Return Visitor Rate: Number of visitors who go back to a website.

3. Unique Visitors: Number of distinct visitors that visit a website for a particular period of time.

4. Bounce Rate: Number of people who view one page and then leave a website without viewing any other pages.

You can drag and drop these definitions to match them with the corresponding terms.