Match each of the following steps that took place as Books on Wheels moved through the decision making, production, marketing, and sale of The Campus Cart with the correct phase of the management process: planning/organizing, directing/leading, and controlling.
A. Planning/Organizing
B. Directing/Leading
C. Controlling
1.Identifying five college campuses to serve as test markets.
2.Overseeing the production and shipment of The Campus Cart.
3.Deciding which new markets to expand into based on the first year’s sales results.
4.Implementing a bonus system to reward employees for meeting sales and production goals.
5.Deciding to spend more advertising dollars in regions where sales were slower than expected.
2 answers