Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market?
(1 point)
Responses
by psychographics
by psychographics
by geographics
by geographics
by demographics
by demographics
by behavior
1 answer
In this case, Martina is most likely segmenting her target market by psychographics. This is because she is targeting customers who value quality and also have a social consciousness, as they are willing to support organizations that support hearing disability research. Psychographics involves understanding the attitudes, values, beliefs, and lifestyles of the target market, which aligns with Martina's approach to her business.
1 answer