Marketing management

Question

Customer satisfation and customer value. How are those related?

Since this is not my area of expertise, I searched Google under the key words "customer satisfaction value" to get these possible sources:

http://www.adamssixsigma.com/Newsletters/measure_value.htm
http://www.crm2day.com/highlights/EpVlVFZukypFKdpVuU.php
http://www.mckinsey.com/practices/marketing/ourknowledge/pdf/Solutions_Customer_Satisfaction.pdf
http://www.1000ventures.com/business_guide/crosscuttings/customer_satisfaction.html
http://72.14.253.104/search?q=cache:dOCd_YBhoasJ:www.kpmg.de/about/press_office/11543.htm+customer+satisfaction+value&hl=en&ct=clnk&cd=10&gl=us&client=safari

In the future, you can find the information you desire more quickly, if you use appropriate key words to do your own search.

I hope this helps. Thanks for asking.