marketing aimed at the masses without consideration of differences among them

Question

mix of variables marketers control to influence a business' success; the four Ps: price, product, place, promotion
document which outlines a business's marketing problems and how they will be addressed and solved
division of the mass market based on shared characteristics
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large

Answer 1

Here are the definitions for the terms you've mentioned:

1. Mass Marketing: Marketing aimed at the masses without consideration of differences among them. This approach targets a wide audience, focusing on common needs and wants rather than specific segments.

2. Marketing Mix (Four Ps): The mix of variables marketers control to influence a business's success; the four Ps represent Price, Product, Place, and Promotion. These are the key elements that firms use to market their products and services effectively.

3. Marketing Plan: A document that outlines a business's marketing problems and how they will be addressed and solved. It includes marketing strategies, tactics, budget, and performance metrics for evaluating success.

4. Market Segmentation: The division of the mass market based on shared characteristics. This process helps marketers identify distinct groups within a larger market to tailor their strategies to meet specific needs.

5. Marketing: The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It encompasses a wide range of activities focused on satisfying customer needs and driving business success.

If you have any further questions or need more information on these concepts, feel free to ask!