Marcus is demonstrating self-correction. He assessed the situation, recognized that his initial approach was not effective, and adapted his strategy by focusing on a more targeted audience, which led to an immediate increase in profits.
Marcus invented a new bicycle helmet light that increases safety without being too heavy. He tried selling it at spring festivals but it was not getting much interest. The next month he decided to focus only on selling at gatherings of bike enthusiasts and a booth at the sporting goods store on Saturdays. He found his profits doubled almost immediately.
Which characteristic of entrepreneurs is Marcus demonstrating?
(1 point)
Responses
self-correction
self-correction
patience
patience
innovation
innovation
endurance
1 answer
1 answer