Many people in India are vegetarian for religious reasons, so McDonald’s in India develops more vegetarian options. This is an example of a business adapting their marketing mix in response to which type of uncontrollable factor?

Responses

Legal factor
Legal factor

Economic factor
Economic factor

Political factor
Political factor

Social or cultural factor

1 answer

This is an example of a business adapting their marketing mix in response to a social or cultural factor. The dietary preferences in India, largely influenced by religious beliefs, are a key cultural aspect that McDonald’s has taken into account when developing their menu.