Based on the common techniques used in media campaigns like "Click It or Ticket," the following persuasive techniques can often be found in similar posters:
- Formatting pieces of text in different ways – This is often used to draw attention to specific messages or calls to action.
- Using language to draw emotion from the audience – Emotional appeals are frequently employed to connect with viewers and encourage behavior change.
- Listing statistics that are relevant to the issue – Providing relevant statistics can lend credibility to the campaign and reinforce the importance of the message.
- Using sensationalistic, eye-catching graphics – Strong visuals and graphics can attract attention and make the message more memorable.
However, incorporating sound and other special effects would not apply to a poster, as that’s more relevant to audiovisual media.
So, the applicable techniques are:
- Formatting pieces of text in different ways
- Using language to draw emotion from the audience
- Listing statistics that are relevant to the issue
- Using sensationalistic, eye-catching graphics