Look at the advertisement.

A poster that reads, "Shots aren't just for kids." with three a woman, an older man, and a little girl.

Which persuasive media technique is used in this advertisement?
bandwagon
flattery
universal appeal
idealism

11 answers

The persuasive media technique used in this advertisement is universal appeal. This technique aims to resonate with a wide audience by highlighting that vaccinations or shots are important and beneficial for people of all ages, as represented by the diverse ages of the individuals in the poster.

Look at the advertisement.

A poster that reads, "Spread music. Not flu." with people sharing earbuds.

Which best describes the target audience of this advertisement?
young adults who are uninterested in health
young adults who want to stay healthy
parents who want their children to get vaccinated
parents who want to bribe their children into getting vaccinated

The best description of the target audience for this advertisement is young adults who want to stay healthy. The message promotes health through the context of sharing music, suggesting an interest in both social connections and health awareness among young adults.

Read the following paragraph.

The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.

Which of the following revisions will most likely improve this paragraph?
the addition of a strong topic sentence
the inclusion of the ad’s purpose
the determination of the ad’s target audience
the evaluation of the ad’s technique

The revision that will most likely improve this paragraph is the addition of a strong topic sentence. A strong topic sentence at the beginning would clearly state the main point of the paragraph, helping to guide the reader's understanding of the ad's effectiveness in promoting literacy and establishing emotional connections between parents and children.

The last step in evaluating your media analysis essay is to ensure that you have
identified your topic.
presented your thesis statement.
written the body of your analysis.
written a conclusion based on the thesis.

The last step in evaluating your media analysis essay is to ensure that you have written a conclusion based on the thesis. The conclusion should effectively summarize your main points and reinforce your thesis, providing a sense of closure to your analysis.

Read the following paragraph.

The “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who could easily associate the children in the picture with their own children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.

Which of the following revisions would most improve this paragraph?
specific details from the poster
a strong topic sentence
a discussion of the techniques used in the ad
additional information about the ad in general

The revision that would most improve this paragraph is a discussion of the techniques used in the ad. While the paragraph mentions the association technique, expanding on various persuasive techniques used in the advertisement (such as imagery, emotional appeal, and other rhetorical strategies) would provide a deeper analysis and enhance the overall effectiveness of the evaluation.

While revising your media analysis essay, remove
any material from outside sources.
all evidence that supports your thesis statement.
any ideas that do not fit or reinforce your overall viewpoint.
all evidence that is biased.

While revising your media analysis essay, you should remove any ideas that do not fit or reinforce your overall viewpoint. This step helps to ensure that your essay remains focused and cohesive, supporting your thesis effectively throughout. However, evidence that supports your thesis and relevant material from outside sources should generally be retained, as long as it aligns with your argument.