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Question

Match the marketing term to the correct definition.

Question 1 options:

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.

The process of classifying people who form a given market into even smaller groups.

The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the firm.

A company's percentage of the total sales volume generated by all companies that compete in a given market.

The acronym for strengths, weaknesses, opportunities, and threats.

All people who share similar needs and wants and who have the ability to purchase a given product.

A formal, written document that directs a company's activities for a specific period of time.

Consists of consumers who purchase goods and services for personal use.

Involves using a single marketing strategy to reach all customers.

Added value.

1.
Market Share

2.
Consumer market

3.
Marketing Plan

4.
Marketing

5.
Utility

6.
SWOT

7.
Mass Marketing

8.
Market Segmentation

9.
Marketing Concept

10.
Market

Question 2 (1 point)

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What is one of the components of the marketing mix?

Question 2 options:

Market Share

Price

Target Market

Segmentation

Question 3 (1 point)

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The group that is identified for a specific marketing program is called the

Question 3 options:

Market Share

Marketing Mix

Customer Profile

Target Market

Question 4 (1 point)

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The term demographics refers to segmentation of the market based on where people live.

Question 4 options:
True
False
Question 5 (1 point)

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Which is a characteristic of a demographics?

Question 5 options:

Age

Gender

Income

All of the above.

Question 6 (1 point)

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An executive summary is a brief overview of the entire marketing plan.

Question 6 options:
True
False

Answer 1

Here are the matches for Question 1 based on the definitions provided:

1. The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
   4. Marketing

2. The process of classifying people who form a given market into even smaller groups.
   8. Market Segmentation

3. The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the firm.
   9. Marketing Concept

4. A company's percentage of the total sales volume generated by all companies that compete in a given market.
   1. Market Share

5. The acronym for strengths, weaknesses, opportunities, and threats.
   6. SWOT

6. All people who share similar needs and wants and who have the ability to purchase a given product.
   10. Market

7. A formal, written document that directs a company's activities for a specific period of time.
   3. Marketing Plan

8. Consists of consumers who purchase goods and services for personal use.
   2. Consumer market

9. Involves using a single marketing strategy to reach all customers.
   7. Mass Marketing

10. Added value.
    5. Utility

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Question 2: What is one of the components of the marketing mix?
Price

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Question 3: The group that is identified for a specific marketing program is called the
Target Market

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Question 4: The term demographics refers to segmentation of the market based on where people live.
False (Demographics usually refers to statistical data relating to the population and particular groups within it, including age and income, but not specifically where they live.)

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Question 5: Which is a characteristic of a demographics?
All of the above. (Age, Gender, Income are all demographic characteristics.)

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Question 6: An executive summary is a brief overview of the entire marketing plan.
True