List one advantage and one disadvantage of using personal interviews to conduct research. (2 points)

Answer 1

Advantage: Personal interviews allow for in-depth insights and a deeper understanding of participants’ perspectives, as researchers can ask follow-up questions and clarify responses on the spot.

Disadvantage: They can be time-consuming and expensive to conduct, as they often require significant resources for scheduling, traveling, and potentially compensating participants, which may limit the sample size.