Leroux Health Insurance is considering changing the options in one of their health care plans (Plan A) based on customer feedback that prescriptions and regular visits to the doctor are too expensive for the insured individual. How can Leroux reduce the costs of regular health care without driving up the price of their health care plan?

Leroux Health Insurance
Plan A
Cost:

Monthly Premium:
$248.00
Annual Deductible:
$5,500.00
Co-pays:

Brand-name Prescriptions
$35.00
Generic Prescriptions
$15.00

Visits:

Primary Care Physician:
$40.00
Specialist:
$60.00
Urgent Care:
$125.00
Emergency Room:
$325.00
a.
Reduce the monthly premium but increase the co-pay amounts to compensate for the lower premium.
b.
Reduce the annual deductible, but increase the co-pay amounts so that the monthly premium can stay the same.
c.
Reduce the co-pay amounts but increase the annual deductible so that the monthly premium can stay the same.
d.
Reduce the co-pay amounts but increase the monthly premium to compensate for the lower deductible.

1 answer

To determine the best option for Leroux Health Insurance to reduce the costs of regular health care for insured individuals without significantly driving up the price of their health care plan, we need to analyze each potential option:

Option a:

Reduce the monthly premium but increase the co-pay amounts to compensate for the lower premium.

  • Pros: A lower premium might attract more customers who are currently deterred by high monthly costs.
  • Cons: Increasing co-payments can make accessing care more expensive at the point of service, which may lead to dissatisfaction among existing members. It also might discourage necessary medical visits and medication adherence.

Option b:

Reduce the annual deductible but increase the co-pay amounts so that the monthly premium can stay the same.

  • Pros: Lowering the deductible can make it easier for people to access care without having to meet a high out-of-pocket expense first. This can improve customer satisfaction and encourage preventative care.
  • Cons: Higher co-pays can lead to reluctance to seek needed services, similar to option a, especially for those with chronic conditions needing regular prescriptions or doctor visits.

Option c:

Reduce the co-pay amounts but increase the annual deductible so that the monthly premium can stay the same.

  • Pros: Lower co-pays would directly decrease the cost burden when accessing care, making it more affordable for insured individuals to see their doctors and fill prescriptions.
  • Cons: Higher deductibles can be a barrier to accessing care, particularly for individuals who might need immediate care but don't have the funds to meet a higher deductible upfront.

Option d:

Reduce the co-pay amounts but increase the monthly premium to compensate for the lower deductible.

  • Pros: Lower co-pays would make routine healthcare services and prescriptions more affordable, potentially leading to better health outcomes, as patients would likely be more inclined to seek necessary care and adhere to medication regimens.
  • Cons: Increasing the monthly premium could deter some potential customers from selecting or continuing with Plan A due to overall higher monthly costs.

Recommendation:

B: Reduce the annual deductible, but increase the co-pay amounts so that the monthly premium can stay the same.

This approach strikes a balance by making healthcare more accessible via a lower deductible, while it allows the premium to remain stable. The increase in co-pay amounts is a trade-off that insured individuals may accept if it means they can access services more readily, especially for those who frequently use medical services.

This option may lead to an overall improvement in satisfaction and usage of healthcare services, thereby potentially reducing larger costs associated with emergency care or untreated conditions in the long term.

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