Lena is most likely on the evaluation step of the consumer decision-making process. During this step, consumers assess different options based on various criteria such as price, quality, and user reviews.
Lena is currently involved in the consumer decision-making process and is looking at price, quality, and the user reviews. What step is Lena most likely on?
(1 point)
Responses
identifying problem
identifying problem
comparison
comparison
product selection
product selection
evaluation
1 answer
1 answer