The law of proximity is a principle of gestalt psychology that states that objects or elements that are close to each other are perceived as a group or unified whole. This means that when multiple elements are arranged in a certain way, the human brain tends to perceive them as being related or belonging together, even if the individual elements are different or separate.
For example, if there are several dots or shapes placed together in a group, the brain will perceive them as a single pattern or object rather than as individual elements. This can also apply to visual elements such as text or images. If multiple lines of text are placed close together, they are perceived as being part of the same sentence or paragraph. Similarly, if several images are placed adjacent to each other, they are perceived as being part of the same composition or picture.
The law of proximity is commonly used in various design principles, such as in graphic design, web design, and advertising, where the arrangement of elements can influence how they are perceived by the audience. By understanding and applying the law of proximity, designers can create visual compositions that are visually appealing and effectively communicate information or messages.
law of proximity
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