Jose wants to buy a new large screen TV. The electronics store has a special on the model he wants and offers same day day delivery if he uses his store rewards car. An online retailer is offering the same model, and if he uses credit card, he can get 10% off .Why might jose have decided to buy the electronics store when the same TV is available for less money from the online retailer?

Answer 1

Jose might have chosen to buy from the electronics store despite the higher cost for several reasons:

1. Immediate Gratification: The store offers same-day delivery, allowing him to enjoy his new TV right away, while the online retailer might have a longer shipping time.

2. Store Rewards Program: If Jose has a store rewards card, he may accumulate points or benefits with his purchase, which could lead to future discounts or rewards that the online retailer doesn’t offer.

3. Support for Local Businesses: Jose might prefer to support local businesses and contribute to the economy in his community rather than purchasing from an online retailer.

4. Convenience: Buying from a physical store may be more convenient. He can see the TV in person, ask questions, and resolve any issues more easily compared to an online purchase.

5. Customer Service: The electronics store may provide better customer service, including assistance with setup or handling any potential returns or issues with the TV.

6. No Shipping Costs: Even though the online retailer offers a discount, if they charge for shipping, it could negate the savings, making the local store a more appealing option overall.

7. Risk of Damage During Shipping: There may be a concern about the TV getting damaged during shipping if ordered online, which might make him wary of the online option.

Each of these factors could influence Jose's decision, leading him to prioritize benefits other than just the upfront cost of the TV.