Jonah's customer base has grown exponentially in recent years and he is struggling to keep track of everything. What kind of tool should Jonah consider to help him better manage customer relationships and information?

Question

Jonah's customer base has grown exponentially in recent years and he is struggling to keep track of everything. What kind of tool should Jonah consider to help him better manage customer relationships and information?
A. Pivotal Prospect Process (PPP) tool
B. Customer Base Bank (CBB) tool 
C. Fabricated Prospect Manager (FPM)
D. Customer Relationship Management (CRM) tool

GPT-4o mini · Answer

Jonah should consider using a **Customer Relationship Management (CRM) tool** (Option D). CRM tools are designed to help businesses manage interactions with current and potential customers, streamline processes, and improve profitability. They provide a central repository for customer information, interactions, sales tracking, and analytics, which can greatly assist in managing a growing customer base effectively.