The most likely outcome of Scott Johnson raising prices after being featured on a TV show is an increase in demand for Johnson Choppers' motorcycles. This is because the exposure from the TV show can enhance brand visibility and desirability, allowing the company to potentially attract more customers willing to pay the higher price.
However, the actual outcome can be influenced by several factors, including how much the price is raised, the perceived value of the motorcycles, the target market's willingness to pay, and competition in the motorcycle market. If the price increase is justified by the perceived quality and uniqueness of the motorcycles, customer demand may remain strong or even increase. If the price increase is seen as excessive, it could lead to a decline in demand. Overall, the exposure from the TV show is likely to have a positive impact on demand in general.
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