Jim sees an ad for a free ink cartridge, while supplies last, with the purchase of a printer. By the

Question

time Jim gets to the store, the limited supply of ink cartridges is gone. The salesperson offers to
sell Jim a cartridge with the purchase of a printer. Which tactic is the store employing?
(1 point)
hype
bait-and-switch
native advertising
celebrity spokesperson

Answer 1

The tactic the store is employing is bait-and-switch. This occurs when a business advertises a product at a low price or as free, but when customers try to purchase it, they are told it's unavailable and are instead pressured to buy a different, often more expensive, item. In this case, Jim was attracted by the free ink cartridge offer, but when it was unavailable, he was offered a different deal instead.