To improve the reliability and accuracy of his data, the best course of action for Jay would be: He can repeat his experiment multiple times and ask someone else to replicate his experiment.
Repeating the experiment multiple times helps to ensure that the results are consistent and not due to random variation. Additionally, having someone else replicate the experiment can help confirm the findings and reduce any bias that may have been introduced in Jay's original experiment. This approach enhances the overall reliability of the data collected.