Jannelle is moving through the steps of the consumer decision-making process. She has identified the problem which led her to look for a new product and she is moving on to step two:

A. evaluation
B. selection stage
C. evaluating alternatives
D. search process

3 answers

D. search process
is this right
Yes, that is correct. Step two of the consumer decision-making process is the search process, where the consumer actively searches for information and gathers alternatives to solve their problem.