Janis owns a hair salon. This week, she made a flyer that offered new customers a 10 percent discount and posted it prominently on the salon’s front door. What aspect of marketing BEST describes the discount Janis is offering?
a promotion
an advertisement
a public relations message
a referral program
3 answers
a promotion
is this right
Yes, that is correct! The discount that Janis is offering to new customers would be classified as a promotion, as it is a temporary incentive to attract customers and increase sales.