Jackson is planning a delivery-only restaurant in the middle of a large metropolitan area. He’s certain that he has an amazing offering that will stand out in the market. In addition to worrying about finding effective ways to reach his target market, which marketing aspect is another likely concern for this start-up?
his ability to reach customers in the suburbs
his position relative to competitors
his unique selling proposition
his ability to fund his marketing efforts
1 answer
His ability to fund his marketing efforts. Starting a delivery-only restaurant in a large metropolitan area can be a competitive market, and advertising and marketing expenses can add up quickly. Jackson will need to consider how he will budget for his marketing efforts to effectively reach his target market and stand out from competitors.