The best explanation for why the hair becomes attracted to the balloon after rubbing it on her hair is:
Rubbing the balloon along her hair moves electrons from her hair to the balloon.
When Isabella rubs the balloon on her hair, electrons from her hair are transferred to the balloon. This transfer leaves her hair positively charged (due to the loss of negatively charged electrons) and the balloon negatively charged (due to the gain of electrons). Opposite charges attract, which is why her hair is attracted to the negatively charged balloon.