______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

Question

A. Strategic planning
B. Market positioning
C. Market segmentation
D. Mass marketing

Answer 1

Which do you think is the best answer?

Be sure you understand all of the words.

Answer 2

Market segmentation or either mass marketing??

Answer 3

What is the difference between market segmentation and mass marketing?

http://en.wikipedia.org/wiki/Mass_marketing

http://en.wikipedia.org/wiki/Market_segmentation