Instead of focusing on a good, a company that provides a service is likely to focus its marketing message on what?

A.
The physical goods that are used to provide the service
B.
The features of the service or the data storage methods the company uses
C.
The people who provide the service or the experience customers will have
D.
The company's competitors or the SWOT analysis of the company

11 answers

C. The people who provide the service or the experience customers will have

Service-oriented companies often emphasize the quality of the service, the expertise of the people providing it, and the overall customer experience in their marketing messages, rather than focusing on physical goods or competing analyses.

The U.S. consumer market is large, but other markets may offer what advantage?
A.
Higher levels of market saturation
B.
Better opportunities for growth
C.
More demographic trends
D.
More entertainment trends

B. Better opportunities for growth

While the U.S. consumer market is substantial, other markets, particularly those in emerging economies, may offer better opportunities for growth due to a growing middle class, increasing consumer spending, and unmet needs in those regions.

In a company's SWOT analysis, which of the following is an example of a strength?
A.
A law is passed that decreases demand for the company's product.
B.
A demographic trend increases demand for the company's product.
C.
The company's employees are efficient and productive.
D.
The company doesn't have many competitors.

C. The company's employees are efficient and productive.

In a SWOT analysis, strengths refer to internal attributes and resources that support a successful outcome. Efficient and productive employees are a clear example of a strength for the company.

How does limiting a company's scope benefit the company?
A.
It encourages the company to use division of labor.
B.
It makes it easier to produce a high quality product.
C.
It lowers the company's taxes.
D.
It allows the company to hire more employees.

B. It makes it easier to produce a high quality product.

Limiting a company's scope allows it to focus its resources and expertise on a specific area, which can lead to improvements in product quality and service delivery. By concentrating on fewer activities, the company can enhance its specialization and maintain higher standards.

If you collect personal information about your customers, what should you do?
A.
Tell customers how you will use and protect their information.
C.
Give the customers access to your database so they can learn about other customers.
B.
Share their information with other companies in your industry.
D.
Hide customer information from most of your employees.

A. Tell customers how you will use and protect their information.

It is essential to be transparent with customers about how their personal information will be used and the measures in place to protect it. This builds trust and helps ensure compliance with privacy regulations.

A corn farm, a coal mine, and a fishing company are all part of the _________ industry.
A.
Manufacturing
B.
Service
C.
Extractive
D.
Retailing

C. Extractive

A corn farm, a coal mine, and a fishing company are all part of the extractive industry, which involves the extraction of natural resources from the earth or water.