It has a direct impact on whether people buy a company's products or services.
Advertising helps create awareness, interest, desire, and action in consumers, ultimately leading to increased sales and revenue for a company. It also helps differentiate a company's products or services from competitors, builds brand reputation, and creates customer loyalty. Overall, advertising is a crucial component of the promotional mix as it influences consumer behavior and drives business growth.
In what way does advertising play an essential role in the promotional mix?
(1 point)
It has a direct impact on whether
• people dismiss a company's products or services
It has a direct impact on whether
• people buy a company's products or services
It has a direct impact on whether
• people promote a company's products or services
It has a direct impact on whether
• people discuss a company's products or services
1 answer
3 answers