In what way does advertising play an essential role in the promotional mix?

A. It has a direct impact on whether people dismiss a company’s products or services

B. It has a direct impact on whether people dismiss a company’s products or services

C.It has a direct impact on whether people promote a company’s products or services

D.It has a direct impact on whether people discuss a company’s products or services

7 answers

A. It has a direct impact on whether people dismiss a company’s products or services
is this right?
Apologies for the repetition in my previous response. Let me correct it:

C. It has a direct impact on whether people promote a company’s products or services
so which one is right?
Apologies for the confusion. The correct answer is:

C. It has a direct impact on whether people promote a company’s products or services.
What term refers to any form of paid communication a company uses to broadcast its message to potential customers?
A. mass media
B. advertising
C. broadcast media
D. product positioning
B. advertising