In their book Smart Pricing, Jagmohan Raju and Z. John Zhang consider musicians’ use of the nontraditional “pay as you wish” pricing model. This model generally offers listeners the choice to pay more or less than a suggested price for a song or album—or even to pay nothing at all. As the authors note, that’s the option most listeners chose for an album by the band Harvey Danger. Only about 1% opted to pay for the album, resulting in earnings below the band’s expectations. But the authors also discuss musician Jane Siberry, who saw significant earnings from her “pay as you wish” online music store as a result of many listeners choosing to pay more than the store’s suggested prices. Hence, the “pay as you wish” model may ______

Question

Which choice most logically completes the text?
Choose 1 answer:
Choose 1 answer:
(Choice A) hold greater financial appeal for bands than for individual musicians.
A
hold greater financial appeal for bands than for individual musicians.
(Choice B) cause most musicians who use the model to lower the suggested prices of their songs and albums over time.
B
cause most musicians who use the model to lower the suggested prices of their songs and albums over time.
(Choice C) prove financially successful for some musicians but disappointing for others.
C
prove financially successful for some musicians but disappointing for others.
(Choice D) more strongly reflect differences in certain musicians’ popularity than traditional pricing models do.
D
more strongly reflect differences in certain musicians’ popularity than traditional pricing models do.

Answer 1

(C) prove financially successful for some musicians but disappointing for others.